What's Right, What's Wrong, What the Hell is Going On? The NHL
Well here I am on a Monday evening, and I have absolutely nothing to do. I took off work to get some extra sleep, and in that extra time I did the things I normally do when I got home. So, to kill time, and to entertain all my loyal readers (that would be Pat O'Toole and Brent Mennitto), I'm gonna start a four part series on the major North American sports leagues and list five good things and five bad things about each one. Since I know the least about hockey and there's only an hour til wrestling, I'm gonna start with the NHL. Hopefully this doesn't take long.
WHAT'S RIGHT:
1. Equality in the League. After years of a huge financial imbalance between the big market and small market teams that ultimately led to the lockout that erased the 2004-05 season, a new collective bargaining agreement was agreed upon, and it's designed for the benefit of all teams. The salary cap is a shade below $40 million, which is fair and affordable for every team in the league, especially when you consider the revenue problems many of them have. Now, teams like the Penguins and Blue Jackets can go out and sign decent players and have a chance of competing (will someone please tell the Pens that?).
2. New Rules = Better Game. Before this new CBA was reached, NHL hockey was a game of few goals, many holds hooks, and ties, and even more fans falling asleep. Now, two line passes are legal, games still tied after overtime go to a shootout, goalie pads are required to be smaller, and the rules are expected to be enforced consistently and universally. The result is a higher scoring game that generates some much needed excitement.
3. Apologetic Players. The players' reluctance to accept a salary cap was the driving force behind the 2004 lockout. Eventually, the NHLPA realized that the new system would be beneficial to everyone, and agreed to the NHL's new system. Shortly after this deal was reached, NHLPA director Bob Goodenow resigned after being considered the biggest villain of the lockout. Not long after that, veteran Jeremy Roenick basically apologized for the players at the Mario Lemieux golf tournament, saying they realize they had made a mistake, and if fans were still upset they could kiss his ass. Naturally the media only showed that last part and made him look stupid, but if you see the whole speech, he is right about everything.
4. There's Still Prestige. The Stanley Cup is still the most cherished and storied trophy in North American sports, and people in Canada and the northern US still love their hockey.
5. Crosby, Malkin, and Ovechkin. This could be like Bird, Magic, and Jordan in the 80s. Crosby and Ovechkin lit up the NHL last year, and Malkin, who will be in the 'Burgh this fall, is supposed to be better than both of them. With these three the league has some stars to market for the next 20 years (provided Ovechkin and Malkin learn English).
WHAT'S WRONG
1. The Pain of the Lockout. While the new CBA and the apologies of the players and owners were a good start, there is still the sting of losing the entire 04-05 season over how many millions a player is supposed to make. Just like in baseball, that alienates a lot of fans, and it may take a while before many of them come back.
2. The Outdoor Life Network!? After getting low-balled by ESPN on a TV deal, the NHL was forced to rely on local broadcasts, one or two weekend games on NBC, and a deal with The Outdoor Life Network. It's bad enough that most people either don't have OLN or don't know what channel it is, but to have hockey sandwiched between a rodeo and extreme trout fishing is just absurd. Most of the first three rounds of the playoffs, and even the first two games of the Stanley Cup Final were on OLN, which can't be good for ratings.
3. Revenue Problems. The NFL gets 66% of its revenue from its TV deal, the NHL gets 3%. Add to that ticket woes, weak sponsorship, and a ho-hum appeal in non-NHL cities, and many teams struggle to make any serious profit. The Pens are a prime example. Despite getting Crosby and a team that on paper looked real good at the start of the season, they struggled mightily. Had they sold out every game and made the second round of the playoffs, they still would have lost $7 million. I'm not sure a new arena with luxury suites could fix that "optimal situation".
4. Too Many Europeans. It's bad enough that 99% of the players are white athletes, but most of them aren't from this hemisphere. While that contributes to a good on-ice product, the US expects more out of its sports leagues. They want personalities, characters, outspoken lunatics, and names you can pronounce. Since many of the players have 29 letter last names (24 of which are consonants) and virtually no command of English, it is very hard to market them. I can't wait to see Malkin in a Capital One commercial: "Vat is it such that is in your vallet?"
5. It's...Hockey. In cities that don't have NHL teams, hockey will never get big. It seems to be a niche sport that only generates interest in places that have teams around which they could rally. Part of this is because it is a horrible sport to watch on TV. I hear it's great live, but most people don't get the opportunity to go see a game in person. Since it's lame on TV, what's the use in watching or getting interested in it.
Another problem I want to mention is the length of the season. It ended last week, just as summer began, and when it gets this warm, the only ice I wanna see is in a Captain and Coke. By either shortening the regular season or the playoffs, people will maintain interest by the time the finals come around.
NEXT WEEK: The NBA
